Choosing a coaching niche is an important first step to developing your online coaching business. Without a clear niche, you’ll come across as totally scattered to your potential fans. Plus, without the scope that a coaching niche provides, you’ll find that it’s pretty tricky to write a suite of useful information products and online programs to market and sell from your website.
Basically, your niche helps you focus and empowers you to get started on a path! You can spend your life being average at all types of coaching, or you can get serious about a specific coaching niche and be amazing!
A Tool to Help You Focus
Choosing a niche is not really as big a deal as you may imagine. Simply put your niche is a mix of your current skills, passions, and expertise, combined with a specific segment of the market that you can relate to and fully understand.
Ironically, enough, sometimes it takes a while to be honest enough with yourself to get the mix right. And that’s OK. As I am often saying to my Academy clients, some things just take time to figure out, be kind to yourself. 🙂
Your first coaching niche need not be the one you ultimately settle on. You can change your niche as many times as you need to, as you become more in-tune with and confident in yourself as a coach.
Still Figuring Out your Coaching Niche?
If you are still figuring out your coaching niche, and want some help, here is a list of coaching niche ideas to get you thinking.
In my opinion, not one of them is particularly what I would call a, stand-out niche. Stand-out niches are great in the online world where being generic and predictable is boring and often gets overlooked! Stand-out niches get noticed and have the added benefit that they are also usually cheaper to market because they are smaller targets. (Side note: Did you know that with the right product set, coaches can run amazing businesses with just 1000 real fans?!)
If you want to try for a stand-out coaching niche, combine two or more of the ideas on this list and see where it takes you. I’ve found that when you start combining, things quickly become more interesting. See if you can come up with a coaching niche that is something special, is worth noticing, and is uniquely YOU!
List of Coaching Niches
This list has been loosely categorised to help make it easier to read. You may find that some niches belong in multiple categories. for the sake of having 99 different ideas, I’ve avoided duplicate entries.
If you have any suggestions to make on the list, please share them in the comments section below.
Arts and Creativity
1. Acting
2. Dancing
3. Music
4. Singing
5. Writing
6. Drawing
7. Painting
8. Crafts
9. Photography
Career
10. Advancement
11. Career Transition
12. Interview Skills
13. Job Search
14. Retirement
Corporate
15. Executive Coaching
16. Mergers and Acquisitions
17. Strategic Planning
18. Team Building
Emotions, Thoughts, Mindset
19. ADHD
20. Anxiety
21. Addiction
22. Autism
23. Depression
24. Grief
25. Happiness
26. Law Of Attraction
27. Stress Relief
Technique/ Method/ Approach
28. NLP
29. EFT
30. Reiki
31. Re-birthing
32. Yoga
33. Hypnotherapy
34. Journalling
35. Art
Family
36. Adoption
37. Ageing Parents
38. Funeral
39. Living Overseas
40. Military Family
41. Mixed Families
42. Parenting
43. Stay-At-Home Parent
44. Attachment Parenting
45. Alternative Schooling
46. Divorce/Separation
Health, Fitness, Wellness
47. Competitive Sport
48. Exercise
49. Nutrition
50. Raw, Vegan, Or Vegetarian
51. Specific Diet Type
52. Specific Health Problem
53. Weight Loss>
Life Skills
54. Assertiveness
55. Communication Skills (Effective Listening, Questioning, Rapport Building, etc)
56. Self Confidence
57. Time Management
58. Work/Life Balance
59. Financial Management
60. Getting Organized (de-clutter)
61. Interior Design
62. Lifestyle Design
63. Personal Image
Love Life
64. Cross Cultural
65. Dealing With Loss
66. Divorce
67. Gay
68. Marriage
69. Online Dating
70. Better Sex
Performance
71. Goal Setting and Achievement
72. Motivation
73. Productivity
Professional Skills
74. Communication
75. Customer Service
76. Leadership
77. Management
78. Negotiations
79. Project Management
80. Public Relations
81. Public Speaking
82. Sales/Marketing
Small Business
83. Entrepreneur
84. Growing a Business
85. Getting Online
86. Marketing
87. Starting a Business
Spirituality
88. Inner Peace
89. Intuition
90. Life Purpose
91. Meditation
92. Mid-Life Crisis
93. Religion
Shared Common Ground
94. Specific Age
95. Specific Location
96. Specific Nationality
97. Specific Profession
98. Specific Religion
99. Specific Life Experience
Tons more!
These are just a few niche ideas that can be combined together to create thousands more!
I’d like to thank Caren for taking the time to comment with these additional suggestions:
- Transitional Life Coach
- Disability Life Coach
- Brain Injury Recovery Life Coach
- Neuro-cognitive Life Coach
- Parenting
Feeling Inspired
Which ones inspire you?
What other combinations would you like to add to the list?
The important thing is to choose and focus on a niche that taps into your expertise and understanding and then give it your all.
From there, you will grow and learn to trust yourself more and more. By continually following your own positive energy, you will end up with your calling when you are truly ready.
Trying to figure out your coaching niche, but feeling lost?
You are not alone! That's exactly why I've written a 104-page workbook - to help coaches like you get clear.
I guide you through exercises that explore your natural talents, experience, values and more so you can hone in on 5 niche options that will be easy and fun for you to get started on straight away.
Let's overcome your niche issue so you can start creating your dream coaching business!
10 Comments
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I never even realized that life coaches could coach on so many things! Makes me want to hire one for all aspects of my life. 🙂 How many life coaches can one person have do you think?
Good one Jenny! If it’s working with a coach one-to-one probably one coach at a time is enough otherwise your brain might explode! If you are getting coaching through apps, online courses or books then maybe you can stretch that to one business and one personal. Anyone else have any thoughts?
One coach can work in many areas. One of the fundamentals of coaching is recognizing where clients goals are and guiding toward helpful resources.
How many therapist does it take to change a light bulb? Just 1, but the lightbulb has to be willing to change.
That’s right Jenny… A coach for every aspect…. In my experience it’s better to get coaching on the aspect that is most important to you at the time…. There are also coaches like myself that do both personal and business coaching too…. It’s more of a holistic approach… And because I love helping my business clients with their personal lives… So I do both.
Namaste,
Indeed a Holistic Lifestyle or Transformational Coach can really help you on any major areas of your life.
Even coaches have their own coaches and it’s perfectly ok to have a few since life is a journey and we all are always learning & growing for the highest good.
I would say, Start with one coach and get a feel first.
Love & light,
Your Holistic Consultant.
Expertise in Health, Wellness & Reiki Coaching
I’m looking into coaching. And I need coaching on narrowing down a niche!! I love travel, holistic, Christian faith, building relationships and parenting…
Any thoughts on how to combine or narrow?
Exciting times Sarah! You totally need to do my “Find Your Coaching Sweet Spot” Workbook! Other than that, if you are just starting out, the best thing to do it to start coaching people. After about 200 hours of coaching, your niche will find you 🙂
I love this advice. So happy I came across this page.
Thanks Charliie!