Benay: [00:00:00] Hello this is Benay Dyor, the Coach Guardian and welcome from wherever you are to Coach Pep Talk, the podcast for people who run their own coaching businesses. Each week I talk to an expert who shares wisdom that helps us be better coaches and better coaching business owners. This week I have an amazing man on the show, Ben Gioia, and he will be talking to us about how you can create your very own coaching elevator pitch with a heart. I’ll see you on the other side.

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Benay: [00:01:14] I’d like to introduce you to Ben Gioia. He’s a speaker, coach, and best-selling author and president of influencewithaheart.com. He shows people how to make a bigger impact by inspiring their clients, customers, or audience to say yes.

Benay: [00:01:29] Ben has helped transform cultures at Fortune 100 companies, train global business leaders at Stafford, created mindfulness and empathy video games for 16000 customer experience reps, won an award for the ALS Association, and served 32 million people by helping launch one of the biggest magazines in the world. I’m so excited to have been on the call today. Credentials aside, I mean which are mind-blowing. Ben is just one of the most down to earth, easy to talk to guys that you’ll meet. And he really helps you nail your messaging in a way that is gracious and calibrates your audience. So without any further ado let’s hear what Ben has to say about how we can create our own elevator pitches with a heart.

Benay: [00:02:19] Hello Ben and welcome to the show.

Ben Gioia: [00:02:21] Thank you so much. Benay, it’s a pleasure to be here.

Benay: [00:02:24] It is an absolute honor to have you on the show today after seeing you at Nicola’s retreat. It’s about two weeks ago, I’m feeling on fire. And yeah I was really inspired by all the content that you brought to the table there and shared with all of us. So thank you so much for coming on and joining us today.

Ben Gioia: [00:02:41] You’re very welcome I’m glad to have the chance to do that in the first place and come back for more.

Benay: [00:02:46] Yes well so what really inspired me at that retreat, and I was like oh my gosh my audience needs learn about this, is your approach to doing an elevator pitch. But it isn’t like any other elevator pitch I’ve ever heard it’s an elevator pitch with heart.

Ben Gioia: [00:03:00] Thank you. Yeah yeah I think you know, I think so many of us are. you know, we hear that we need to do an elevator pitch and we probably have an elevator pitch of some sort or another and you know, there’s that usual format or structure of: My name is so-and-so, I help people do this, so they can reach this kind of goal, or I help people avoid this kind of pain so they can achieve this kind of outcome. And that’s all great and well and important. What I’ve come to really really understand about elevator pitches is that you know, you don’t have to kind of sell the whole show, make everything happen within that tiny tiny space of 40 seconds or whatever the case may be. But I actually invite people to think of it more like a conversation than an actual pitch.

Benay: [00:03:47] That was the difference that really made the difference for me. Why do coaches especially need to have elevator pitches with heart, a heart?

Ben Gioia: [00:03:55] Yeah thank you. That’s a great question. Say a couple of reasons. There’s a great quote that I love from an author. I think his name is Donald Newsome. He says you know; people don’t necessarily buy or invest in the best product or service they buy or invest in what they can understand the fastest. So I think that speaks a lot to the need for an elevator pitch, you’re really really helping this potential client or customer, or partner, whatever the case may be, understand who you are and what you’re about and not just the information but connection to you as a human being, as a person. How do you create that relationship? Or at least open the door to that relationship in those first few seconds or those first few minutes depending on the kind of conversation and interaction that you’re having? And again connecting deeply as quickly as possible because you can overload people with all sorts of facts and information. But if you don’t really impact how they feel, you know, they’re not going to take any kind of next step with you.

Benay: [00:04:58] Yeah and I mean that’s really the art of it and to be able to connect deeply in just a few seconds.

Ben Gioia: [00:05:04] Yeah.

Benay: [00:05:04] Okay. How do you do that?

Ben Gioia: [00:05:09] That’s a good question.

Benay: [00:05:10] This is your away versus kind of the old way, if you could talk about that life if every coach could understand, you know, how to connect in a deep level in just a couple of seconds to their audience. The world would change in a rapid pace.

Ben Gioia: [00:05:24] I agree with you. I agree with you and I think there’s a couple layers to this. So, you know, I am not advocating that you throw out, you know, that anybody throws out their elevator pitch or the things that they know because it’s really important for you to be able to talk in very clear descriptive language about who you are and what you do and how you help and the benefits and all that kind of stuff. Like you need to know that stuff you know, just like you know, an athlete needs to practice, practice, practice so she can perform flawlessly. you know, it’s that same kind of thing. So you know, do the work, know how to talk to talk about your stuff, you know, and make sure you know, who that- who your customer is, who your client is, so you’re talking to them in the words that they’re using about the things that they care about you know, the things that you know, agitate them or excite them or whatever you know, know them, know them well, talk to them directly, like all of that still applies. But what I’m inviting people to do here is to take it an extra step and turn it more into a conversation so you know, start by asking about the other person. Right? Instead of yours, instead of me coming up and saying Hey my name is Ben and you know, this company called Influence with a Heart and I help people be better leaders and communicators by using more empathy in our leadership, which is all true and great…

Benay: [00:06:39] But it just goes over your head, like it’s just a bunch of word of like what what.

Ben Gioia: [00:06:44] Yeah. So. So you know, you can start a conversation by saying, you know, my name is Ben, what’s your name and what do you do? Or you know, what’s really important to you about leadership? or Anything to create some kind of bridge and open up some door for that person to share a little bit, something about you know, about themselves, or about their company, or about their challenge with you. So then when you start weaving in your elevator pitch and responding to them, you know, you’re sharing and responding to the information that they’re giving to you. And when you’re doing that you know, they’re recognizing that you do care about them that you are truly listening and that you’re not just trying to you know, slam your information onto them.

Benay: [00:07:29] Okay so let’s imagine, lets paint a picture here and You’re a coach, maybe even your new coach, and you plan it, you kind of have an idea about who you help and what you want to do. You’re at your first networking event or maybe one of your early ones. And you meet this new person that potentially in your your target, your ideal client group. What do you do? Where are people are getting hung up? And that’s two questions at once but I’ll let you elaborate from that picture.

Ben Gioia: [00:08:01] Ill navigate as best I can. Yeah, I think the first part that’s super important and not a lot of people talk about is just being really mindful and present first and foremost. So you know, as you’re meeting this person being introduced to whatever the case may be that you make it a point to do something that really grounds you and anchors you to the present moment. Take a few deep breaths, feel your feet on the floor. you know, listen very closely to the person who’s talking and really make them the center, on center stage for you and put yourself on the back because so much of what you’re gonna say, even if you have all these great lines rehearsed, is going to come out of what needs to happen in that moment. Right? So try not to come with too much of an agenda other than hey I want to connect with this other awesome human being to see if there’s a way that this person or me or both can you know, impact a whole bunch of people in an even bigger way. Alright so come in with a really positive intention. Be really mindful and then you know, start from there. So if you’re able to ask that person you know, tell me a little bit about your business and the challenges you’re facing. Then you have something to work from because then you can say, oh I hear you’re dealing with the challenges of customer experience and actually I’m working with the company right now and we’re transforming customer experience by doing these kinds of things, I’d love to tell you a little bit more about that at some point. you know, please tell me more. Right? So I just said a little stuff about what I’m doing you know, and then asked for more information and kept putting this other person on center stage.

Benay: [00:09:39] It’s like you know, you’re very clear on, I guess, on what you’re bringing to the table and the kind of work you’re doing that you’re really applying the examples in the language you’re used to them.

Ben Gioia: [00:09:51] Exactly exactly. And I think there’s something that you know, a lesson that coaches can actually take from consultants. One of the beautiful things of being a consultant, not every consulting experience, but many kinds of consultants the kinds of engagements that they’re doing with companies you know, they’re getting paid to learn so they can therefore get paid to deliver the solution. Right? Like hear what I’m saying?

Benay: [00:10:17] Yeah.

Ben Gioia: [00:10:18] Consultants get hired to figure out what’s going on you know, to do research and assessments and all that kind of stuff so they can make recommendations and then the company can say, Okay great, now can you help us do that? So you know, think of that. Think of it in the same way right? You don’t have to, you don’t have to sell anything, you don’t have to push your agenda. you know, you want to just discover what’s going on with these people and then connect who you are, what you’re about, what you offer to the kind of things that they’ve shared with you.

Benay: [00:10:47] You know; I love the tip that You said. I mean as I’m thinking about the brand new coach and putting myself in those shoes, six or seven years ago, and being just really terrified but I guess what I was doing wrong then, was I was really thinking about myself and not thinking about the person across to me. And you gave that beautiful tip of just focusing on being mindful and present and taking that deep breath and just being there. Do you have any other tips like that that can help with that grounding or any other mindset stuff you know, so that they can actually even they need to be in that moment?

Ben Gioia: [00:11:20] Absolutely yeah. So coming in with the intention for the best possible outcome of everyone involved, to come from a place of service, that no matter what happens you know, you’re gonna serve this person in some kind of way even if it’s just by being, by smiling and being pleasant and being a good listener. Like you could sometimes change a person’s life by just listening you know? And giving them, being witness to their experience.

Benay: [00:11:46] I really love that. Let’s say, you’re a starving coach right and you really want to make a sale, or you’re really passionate about you know, getting the most out of this networking event. Can You talk a little bit about how just, I guess, come in with the attention to serve and coming from a place of service and just even offering listening and smiling, how that actually can pay off over the long term? And that you don’t need to focus on these quick wins. Can we just explore your experience with that?

Ben Gioia: [00:12:11] Absolutely that’s 100 percent true. Someone an old you know, very old not living teacher anymore. His name is Wallace Wattle’s. Who talked about you know, if you create more individual successes throughout the day like you’re guaranteed bigger and bigger successes over time. Right, just like being successful, being successful, making something, happen brings something happen. you know, letting those things compound over time. I want to say that first and foremost because I think that’s an important mindset for all of us to maintain all of the time, especially with our businesses and having the influence we want to have you know, getting the money, getting clients, the whole deal. It is a persistent systemic systematic process, like you keep going you keep putting input into the system you keep trying, you keep talking to people, you keep contacting people every single day. Practice, practice, do, practice, do, practice, do, over and over and over again. That’s probably the first most important thing to remember about this. It’s not sexy it’s not fun, it’s what you have to do. There’s no way around it. The second part is to remember that depending on the data you read, but something like 80 percent of sales happen on the 7th through 12th contact with someone. Now I’m speaking across an array of industries and stuff like that. But the point to take away is that you know, 99 times out of 100 it takes multiple contacts to… For somebody to know you, like you, trust you, see you as an expert or an authority, get value from you over and over again to really know that wow this is the person who can really help me with my stuff. They’re really speaking to me in my language about the things that are challenging me. I can see that they’re accessible and they know their stuff and it feels like I could really connect with them as well, as a human being. That’s the point that they’re going to say yes to you. Try get That notion of, like, the one shot deal and you know you’re going to get a client tonight. You can absolutely have that intention but don’t be attached to that because you know, the client that you get “tonight” at that networking event is probably the client who’s going to say yes to you after the seventh contact. So go get that client tonight. And it took you X amount of time to cultivate that. And for the person who actually sat down and signed the contract with you.

Benay: [00:14:25] Could you give us an example, either from your own situation, your business or you know, other coaches you’ve worked with? What would be an intention that you would set for yourself before you go to, say a networking event?

Ben Gioia: [00:14:39] That I want to, um, I want to meet the best possible people who can either give me you know, direct or referral business. You know, that will support my ability to make a big impact in the world and live the life how I want to live. And for them to be a success was possible with their businesses, so they can reach the people that they want and Live the life that they want to.

Benay: [00:15:01] Well now that’s really cool. And one thing that I’ve really ever discovered I guess is I’ve been adopting this sort of organic or holographic networking approach, and not focusing on sale sailboat focusing on serving, and just smiling, and having a good energy, and making a genuine connection and not really even thinking about my business. Which kind of you know, felt a bit weird from that old model. But one of the things I’ve found is not only have I attracted customers, but really interesting partners. I mean that’s kind of why you’re here now, because we just you know, sat together and talked about how we’re doing. And this could lead into really other interesting projects too. So I guess just being open and really connecting and you start to hear different things rather than your own forced agenda, you’re flowing.

Ben Gioia: [00:15:53] Exactly and that’s a really good way to say that and I think you know, a kind of tangible way to put that all into action is to discover people’s stories and share your stories with them. You keep asking people who they know, what they’re about, what their challenges are you know, what happened at work yesterday, what happened with the new client, what happened with the proposal, listen to what they say to you and respond in kind. Whether it’s a recommendation, a connection, a new perspective, or even just silence to hear what they have to say. Be in that dynamic space of serving and as you’re asking their stories you know, you’re understanding what their challenges are, their goals, their dreams, their using their language rights listen to their language and listen to how they talk about their challenges and their goals. So you can use that to. And then when you’re sharing your stories you know, remember that you’re doing it from a place of service and therefore it’s okay to boast.

Benay: [00:16:48] I think a lot of coaches need to hear that. Can you elaborate on that just a little bit?

Ben Gioia: [00:16:56] Absolutely. People are much more apt to invest in your message, product, service, vision, whatever you’re offering to someone. Like I said before, when they know you, like you, or feel like they know you, that they feel like they like you, they feel like they can trust you, and they see that you’re clearly an expert, authority, or a thought leader you know, in your topic industry or whatever. Right? Like you want to give your money to the person who you think can give you the results which is usually someone you view as an expert. We all need to show people that we are experts in the thing that we do and part of the it’s part of our expertise is our skill and experience and history and academia and all the things, certifications, etc. and it’s also our special sauce. Right it’s our you know, delivery and perspective on all of those things that no other person in the universe can do besides us. It’s important to acknowledge that. So in a conversation someone might say something to me but yeah I’m having a really hard time dealing with customer experience you know, and customer loyalty as a result. And I’ll say, you know, that’s interesting because I’m actually working with a Fortune 100 company right now who’s dealing with the same challenge and what we’re doing is we’re offering a training program to them that really focuses on empathy, mindfulness, and compassionate communication. These are the kind of things that we’re seeing happen. So I just totally plugged something amazing that I’m doing in front of this person, said the words Fortune 100, and you know, said customer experience talked about the approach but I didn’t say, hey were rocking and I say these are the results and this is what’s happening you know. And then I could say something like, are these the kind of challenges that you’re facing? You know, if not more of what you’re dealing with.

Benay: [00:18:36] Yeah I just love how you can engage in those as kind of conversations with such grace and humility at the same time. But you are actually boasting.

Ben Gioia: [00:18:46] Totally 100 percent. Yeah. They’re both boasting for good.

Benay: [00:18:51] Boasting for good. Okay So coach’s lessons about that boast for a good. Can you give some examples, Ben while we’re on the topic of boasting like the kinds of things that you need to pull up to the surface you know, and boast about in your own business? if you’re a you’re a new coach or you’ve been coaching for 10 years. So we’ve got listeners that are at all all kind of levels. What kind of things you want to continually be able up to bring up to the surface?

Ben Gioia: [00:19:12] So it doesn’t matter if you’ve gotten paid for these things or not. And I’m not saying you shouldn’t get paid for your stuff but I’m just you know, give yourself the space to have your boasts be about anything and everything. Like. However, you have helped someone transform their experience, their thought, their relationship, their financial situation, whatever. Even if it was like you know, for your Uncle Bob and you know, you didn’t take a cent from him that all still counts right. So tangible results in all the things that businesses look for in results, right? They want more for profitability, more savings, better engagement, better employee satisfaction, greater return on their marketing, things like that. Things that you know, families want you know, connection, the ability to have dinner together, naming those things articulating those things and just in a really doing it from that place of talking human-to-human and connecting on points human-to-human.

Benay: [00:20:18] Yeah and I love that. And I just want to I want to sort of underscore it for everybody who’s listening. So what I heard in that, Coaches, is you know, it doesn’t matter if it was free or paid. But really bring up the stories that we of transformation and tangible results that you’ve been a part of helping bring into the world.

Ben Gioia: [00:20:38] Yeah I just like to piggyback on that, tangible results are great because you know, ultimately you need to you need to express those tangible results because people need to see those. And there’s also the results of you know, wow I’ve never worked with someone as wonderful as Benay before. That’s another kind of that’s another thing that you can say about yourself. There’s not a tangible you know, necessarily point to make at that point. But you know, the experience that you provide is like no one else in the world. Right? Or the fact that you and your company saved the day because another vendor just couldn’t bring it together you know, or another you know, team of coaches couldn’t make it happen. And you stepped in you know. So it can be satisfaction, it could be people who say that you’re the best version of this. Right. you know, we got the savings, or we got the benefit from you. We could have gotten with some from x y z big coaching firm but We realized that you know, doing it with you made it much more connected to our day-to-day business and the type of human beings and people that we’re dealing with directly. And that’s what we need the most the most to transform our business.

Benay: [00:21:49] Yeah that’s interesting because we get that a lot with our software you know, they compare us to our competitors. They say, oh so much easier to use than blah you know. And it’s funny that I had a client to say to me yesterday, Benay, I just love how you’re just making all this happen in a way that I’ve never seen possible before. And I love your pure heart and your energy. I’ve been getting that a lot lately I’m like I think it’s all really good but I don’t know what the heck to do it yet.

Ben Gioia: [00:22:14] You can say you can say that you can use that as a testimonial as one of your testimonials. I would recommend that, because it speaks to your character and the experience that the person is having with you. And you know, in several of the of your other testimonials you should, you should hammer on solid results.

Benay: [00:22:32] Yeah because it would mix it up.

Ben Gioia: [00:22:34] Exactly exactly. Yeah. Because you know, you don’t want robotic outcomes from people as the only thing. You don’t want you know, flowery experiential things as the only thing. Like You want it all, get the human experience in there through your testimonials and through how you talk about yourself you know.

Benay: [00:22:52] I’m just taking notes here. OK.

Ben Gioia: [00:22:54] Sure.

Benay: [00:22:55] Let’s see. So Ben you’ve talked about you know, how you can approach the elevator pitch with a heart in this new way where you might start off by engaging with a question and listening and making sure that you’re really grounded and you’re responding to what that person needs to hear. Now after you’ve taught this to people and they’ve gone out into the world and they’ve tried to use it, where are you finding that people are getting stuck? Or are they? Or is it just like instant automatic amazingness.

Ben Gioia: [00:23:28] It’s a little bit of all of that. Frankly I have been so just one thing I want to see super quickly um you know, from a from a strategy point of view, you can’t always ask the other person you know, what’s going on with them because sometimes they ask you first and you have to say something. Right? Yeah. So in that case you know, just try to find some way to connect with common ground. you know, on a common ground. So if you know, you’re in a room with coaches and somebody says, hey, what do you do and you say well you know, how as a coach you often have that challenge of A, B, and C, well I actually help coaches navigate that in a way that makes her life really easy. you know, I mean so you go into something, a conversation that’s in their head already whether it’s about work whether it’s about the weather outside whether it’s about something silly that has happened in politics you know, again trying to keep it you know, non-confrontational you know, enter into a space where you’re on the same page and then you can take that next step and invite them into you know, some other questions some other prospective. still without having slammed you know, your whole bio down their throat.

Benay: [00:24:41] Ok yeah.

Ben Gioia: [00:24:42] So as far as the… Very often you know, this kind of process works. And it takes practice, like you just have to keep having conversations with people and you know, just focus on developing rapport and connection as you’re you know, telling people who you are and what you’re about. Right? So you’re not boasting, you’re giving them the information that they want to need so they can make a great decision about what to do next. And hopefully it’s you in the mix. Focus on rapport, focus on good connection, focus on connecting the dots from you know, what they need to who you are and what they offer. Sorry what you offer. All right so don’t assume that they’re going to make the leap or that they hope they will connect in a not knocking people’s intelligence. It’s just it really really helps if we lay out the path. Hey if you had this problem and you’re dealing with this, I do this which can help you deal with that and fix it up like that.

Benay: [00:25:37] Okay what if you get down a conversation and you’re like, you’re not finding any of those synergies of the crossover with your work and what they need. How do you deal with that?

Ben Gioia: [00:25:48] Yeah that’s a great one. You can ask a fun question, or an oddball question. you know, you can tell them a funny story that you just experienced or thought provoking situation that you just had on the bus the other day. Or you can just say them hey you know, I know we’re all here to connect and meet a bunch of people and support each other in the best possible ways. How can I serve you?

Benay: [00:26:09] That’s a good question because people often can think of something. I often get, I just like that you’re sitting here smiling at me.

Ben Gioia: [00:26:19] Yeah. That’s huge because that’s yeah, I used, I like the analogy of like if you picture a beautiful tropical waterfall it’s usually cascading down from a river and you know, burbling over the rocks here and falling over here and then falling a little further and there’s a little pool over here and then it cascades further down the mountain. Right? So there’s this step-by-step flow of the water. You can picture that? That’s how you want the conversation and the interaction to be. Right? Like you just don’t want to throw them over the cliff, just bit by bit by bit.

Benay: [00:26:50] It’s a gentle waterfall. It’s not Niagara falls. well let’s before we wrap up I would like to just explore because sometimes you do use your elevator pitch like you know, when you’re posting on social media or on your website. How can you kind of embrace some of these ideas when it’s written and you don’t have that flexibility, the flexibility of a conversation?

Ben Gioia: [00:27:13] Yes you can lead with a question you know; are you do you need 10 more clients this year? My name is Ben and I help people get 10 more clients you know, within 12 months by doing A, B, and C or something like that. So that’s one way to do it. You can make a declarative statement that’s you know, fun, funny, or provocative depending on who that audience is. you know, sometimes you can just do the elevator pitch but tack on a little bit of something at the end and then from there you can say something like you know, do you know, anybody who needs a, b, and c if so can you please connect us. So there’s that you know, you’re not directly saying to this person hey, do you need help? You’re actually saying hey do you know anybody who needs my kind of help? Takes a little bit of the pressure off them.

Benay: [00:28:02] Yeah and they might think I do or Oh so and so friend does. So it’s a win win.

Ben Gioia: [00:28:07] Exactly. But you didn’t you didn’t trigger that automatic “no” you know, which is embedded in all of us from you know, from our lizard brains and 10000 years of. you know, it’s still there after 10000 years of evolution. you know, hey you want to try something new. No.

Benay: [00:28:23] No.

Ben Gioia: [00:28:25] You want to try this thing out, no! because Some part of us you know, like there’s some resistance to change and the things that we don’t know that it just bubbles up regardless. Right? Yeah.

Benay: [00:28:32] There’s them there’s been some cool research, I don’t know any of the numbers, but on just ending on a question like that as opposed to more of a hard sell.

Ben Gioia: [00:28:40] Exactly.

Benay: [00:28:41] Yeah it’s just I feel the difference when I just imagine you know, reading something like that vs. a hard push. Okay excellent. If there was one action that all the coaches that are listening to this episode would take as a result of listening to this episode what would you like them to do or think?

Ben Gioia: [00:29:02] It’s difficult for me to bring this down into like one thing. Practice, practice, practice boasting about the truth of how amazing you are and how that has helped people and keep practicing doing that.

Benay: [00:29:17] Wonderful. Ben thank you. I know You’re doing some really awesome work and I’m really excited I might be working with you next year too. If any of our listeners want to learn more about you and the great work you’re doing out there, how can they do that?

Ben Gioia: [00:29:28] Thank you so much. Oh yeah. Please visit influencewithaheart.com. You can find out more about my speaking, coaching, and consulting. So I do all of those things. I’m doing consulting for a range of organizations, doing speaking around the world both online and in the flesh. And then I also have a couple of smaller coaching programs that you can read about on my Website as well.

Benay: [00:29:55] Wonderful and you’ve gotten some really cool speaking gigs this year here which is pretty exciting. Would you like to do a little tiny boast before we wrap up?

Ben Gioia: [00:30:03] I would be delighted.

Benay: [00:30:04] Show us how it’s done with grace.

Ben Gioia: [00:30:07] a tremendous amount of gratitude. Yeah had basically had the opportunity to speak to a room full of, I guess it was about 300 people who were million dollar and upper earners in in a global vitamin company. So people are doing the network marketing model. Some of them had seen me speak a year ago at Stanford University in California and said hey we found out you’re coming to Sydney Australia can you come speak to us. So I had an opportunity to talk about leadership communication, compassionate communication and mindfulness to a bunch of really influential people. So you know, planting the seeds for a whole lot of good with a whole lot of folks.

Benay: [00:30:51] Yeah massive change and it looks like that’s going to lead you into a whole lot of book sales and some other things. So exciting.

Ben Gioia: [00:30:58] Thank you. Yeah and hopefully all of them you know, influence people in really really positive ways in terms of their mindsets and lifestyles and you know, their desire to create positive impact in the world.

Benay: [00:31:09] Thank you so much for being the coach change maker that you are, Ben and I look forward to watching your continued evolution and impact.

Ben Gioia: [00:31:18] Right back atcha.

Benay: [00:31:21] Thank you so much for being on the show, it was an absolute delight to talk to you about creating an elevator pitch with a heart today.

Ben Gioia: [00:31:27] Awesome thank you Benay.

Benay: [00:31:28] And thank you listeners for listening to another episode of Coach Pep Talk. Please go and like the show on iTunes. We really appreciate the good karma that that gives us for the show. Have a great day everyone. And happy coaching.

Benay: [00:31:43] Before you head off for the day. I have a very special invitation for you. As the founder of Universal Coaching Systems, it’s my mission here on this planet to contribute to raising the vibrational state of humanity. And I do that by helping Coach Change makers like you get your absolute best work into the world. Now Universal Coaching Systems, my company, has put together a whole bunch of different resources and tools and assets for you to make a big impact in the world. And I’d really love to share those with you. So what you can do, if you’d like to stay involved in the Universal Coaching Systems ecosystem, is to go on over to our Website and opt in to our freebie. That’ll get you on our list so that you’ll get up-to-date with everything we can do to help you as well as be informed first of our new tools that we’ve got coming out soon. Get your best work to the world by going to Universalcoachingsystems.com and filling in your name and e-mail address and pressing submit and the rest is history. Happy coaching.