Attracting Coaching Clients – Totally Automated (with Carrie Myton)
In EPISODE 7 Carrie Myton saves you time by showing you how to attract coaching clients in a totally automated way. She’s got a 3 step system that every coach can put into practice this year.
Read the transcript of Attracting Coaching Clients - Totally Automated (with Carrie Myton) Here
Benay: [00:00:00] Welcome back to Coach Pep Talk, the podcast for people who run their own coaching businesses. Each week I talked to an expert who shares wisdom that helps us be better coaches and better coaching business owners. This week I have Carrie Myton on the line and she is going to tell us all about how to get and attract coaching clients. This is a really juicy episode with lots of actionable stuff you can take away and put into practice straight away. So catch us on the other side…
Benay: [00:00:33] Coach Pep Talk is proudly brought to you by Life Coach Office, the one stop shop for managing your coaching business online. If you’ve been looking for the ultimate in freedom and flexibility for being a coach and running a business online today, then you’ve got to check out a Life Coach Office. We offer a free seven-day trial, which you can sign up for with no credit card required at universalcoachingsystems.com/LCO.
Benay: [00:01:02] Today we’ve got a very talented Carrie Myton on the show. She’ll be telling us all about her client attraction system. Now Carrie sold her first I.T. company back in 2008 for over 1 million US dollars and she was the tender age of 25. In 2010 she began working with celebrities like Laura Langmeyer and Jordan Belfort, who is also known as The Wolf of Wall Street, and she has created over 32 million in sales for her clients in the last seven years. Now Carrie is a hot commodity these days. So I’m really happy that we got to grab her for 30 minutes and have a chat about how to attract clients to your coaching business.
Benay: [00:01:42] Hello Carrie and welcome to the show.
Carrie: [00:01:46] Hi Benay. Thank you for having me.
Benay: [00:01:48] Awesome to have you here during our downgraded cyclone, we’ll see how the connection holds out. Yeah. OK. Anyway let’s jump straight to it. As you know my listeners are mostly coaches and, or they’re some kind of healer or therapist who add coaching into what they do and they’re running their own businesses or they’re just about to start one. So with that in mind and just knowing from knowing my audience for having worked with them for so many years now through surveys and through, you know, the interactions that I’ve had the opportunity to have over the years I know the number one issue with coaches is that they want to get help with getting clients because that’s what all coaching businesses really need to thrive. So when you proposed talking about your online attraction system on the show I got so excited. So I was hoping that you could kick us off like by jumping straight in and just tell us a little bit about the system and really why you think it’s so essential to have such a system in coaching.
Carrie: [00:02:56] Basically the last seven years, I was really lucky to get started with really high end speakers and coaches and mentors and kind of watch from the back end how they were bringing clients in and everything was done very meticulously. Everything was done with a system and basically they all needed to have leverage. Because I think as coaches and consultants and any anybody who’s a practitioner who is advising people, the number one thing is everybody wants your advice and they need to taste it a little bit before they jump in and start paying for it. So I just sat on the back end and I was watching for, you know, for years how are these you know big time speakers, how is you know how are the guys at the New York Times best sellers. What are they doing differently? And I think the biggest problem for coaches and speakers and consultants is they don’t have anything to teach people about them when they first get started. And so they end up spending a lot of time chasing clients, or a lot of time chasing people that they think are prospects when they’re really just at that beginning point. And they lose so much important valuable time that should be spent selling and closing and getting business in the door. And they spend a lot of time educating people who are 10 per cent interested, not 90 or 100 percent interested. So that’s really where this came from. So if you notice one thing I’m just going to drive so I’m just going to kind of talk is that okay with you let’s go for it. So I think the key thing, and ask questions please, because I’m just going to run through it very fast. The key thing is you’ve got to have some sort of leverage so that the biggest point is, if you look at what people value, 51 percent of people right now are spending money on Amazon in the United States. So 51 percent of online spending right now is happening on Amazon in the United States. So Amazon, if Amazon holds 51 percent of the buyers and we know that someone who is currently spending money is more likely to spend money than why as coaches, consultants, speakers, healers, natural paths, practitioners why aren’t we also available on Amazon, a place where they spend money. But more importantly if we look at those statistics on the e-learning industry and the education industry people value books. People value education, so if you can educate them and have a perceived value at the same time, and be on a third party site that they also value you’ve knocked out three of the most important things for them to see you as an expert. Which is the most important thing for people to see you as an authority right? And then you’ve knocked down that you’re no longer working with a prospect who’s only 10 percent interested at least we’ve got them to 50 percent. So having some sort of a book I call them a power book, it’s literally you know between 10 and 20 pages long, and it just gives people that taste or to take them from, “That’s interesting” to if they’ve spent you know reading if they’ve spent time just reading through your table of contents, they get a jist to prove you are what you do and if they want to work with you. People are making decisions fast I find, and this way you have a bit of leverage. So getting clients is great but not everybody is going to be referral which is why you need a client attraction system right? So having a little book having a little education piece that systematically leads them into a sales conversation takes them from 10 percent interested or 20 percent interested, or being what I call a looky loo, to being a serious person. So instead of spending 40 hours a week talking to people who are partially interested and chasing, chasing, chasing and spending six hours to get the first sale you go from getting you know three quarters of your week back and only having conversations with people who are actually in a position and ready to make a buying decision and leveraging a system from bringing them from an education piece through to bringing them to the sales conversation. So it’s more than just the book, but the book is what sets it up so that you automatically have a position in the market that’s much stronger than anybody else in your field. So does that make sense?
Benay: [00:07:25] Yeah It makes perfect sense. So what I’m hearing is that one of the most important reasons to have the system in place for your coaching business is that you automatically filter out the tire kickers and start only investing your one on one time with people who are serious candidates for being an actual paying client.
Carrie: [00:07:47] Exactly.
Benay: [00:07:49] And That’s kind of the starting point and then there’s probably a whole flow on that we need to get into there.
Carrie: [00:07:55] Yeah. And the really cool part of this whole system is you actually, because right in the beginning, so you go to my little website you can see the theclientattractionsystem.com. You can actually see there. I immediately bring them to an Opt in, right, so like you do the same thing right? So If you look fundamentally beyond you and I if we look at you know the coaches whoever that might be for you whether that’s Louise Hay, or if that’s you know Dwayne Dwyer, any of these guys, almost all of them have an Opt in education piece that you come to that immediately takes you into their database so that’s one thing I feel a lot of coaches come into and business owners in general is, they don’t realize how valuable that databases is. So even if that person comes in and doesn’t immediately move into a sales conversation you start to build up and harvest a database of people who were interested in something that has a high perceived value. So you can start having bigger conversations because they’ve said yes. And now that you’ve actually developed an asset at the same time as potentially bringing them directly into a sale within the next two to three weeks. Makes sense?
Benay: [00:09:12] Yeah totally makes sense. Okay so for the for coaches who might be really new to online space and I know that I do have some of those in my reader base. Could you just kind of give us a little bit of an explanation about what an in pages.
Carrie: [00:09:27] Yeah. I’m sorry sometimes my tech gets in the cloud.
Benay: [00:09:30] Oh, That’s okay. That’s my job.
Carrie: [00:09:34] So an opt in is basically where you click on a button and you fill out your first name, last name, and e-mail address, or telephone number, or address, or whatever that is. So if you’ve ever gone into a website and you wanted to get somebodies, you know, information or product for free they genuinely ask you to do, in industry terms, opt in, give them your name and your email address, in exchange for getting that item for free. So that opt in then becomes a part of your database and a database is a list of subscribers or contact information from people who have said yes, you have permission to communicate with me.
Benay: [00:10:28] Okay. And can you just explain a little bit what’s the difference between having a website and having an opt in page.
Carrie: [00:10:36] That’s a very good question. So a website hosts opt in pages, okay? So like if you look at a website, you know I look at it and so I’m going to kind of take a sidestep for just a second. So I look at websites and I look at opt in pages as two different things. Okay. So like if someone comes to your website generally speaking, they know you are. Generally speaking, somehow, they found you and they know who you are, right? So I call that your corporate business site, Okay? I look at it as there’s the marketing pages which is your opt in pages and there’s your actual main website. So your main website should be able to take someone who you’ve had a conversation with, who you have contacted or someone has referred them to come and have a conversation with you in a business capacity to prove that you’re the best person on the planet for them to do business with. Not necessarily be a lead generation machine. This is my personal take on it. Okay? Opt in pages can be hosted, you know, you can have you know you can have a link to an Opt in page on somebody else’s site or it could be hosted by someone else. Right? So you may have seen, you know, Benay probably have seen where people have leadpages.co or whatever that is slash Benaysthebestbook, you know and in any case you can use those type of little mini Opt In pages. They’re easy, they’re available on other people’s domains. They don’t require you having this big fancy website, to host all your different pages. And from there, that’s an opt in page it’s just a single individual page with the entire purpose of that page is built to convince someone to give you their contact information.
Benay: [00:12:31] Okay so you’re not you don’t have all the navigation that you have on a normal website it’s just a sign in button really.
Carrie: [00:12:38] Yes Exactly like an opt in button. Ideally your opt in page is written with the sole purpose of just getting someone to give you their contact information. So like big websites, and again this is my take on things, so I don’t generate traffic or interest to my main page ever unless it’s people who already know me. I would then bring them back to my main page to remind them of who I am and why they should do business with me. But an opt in page, and you can go and check out some of the top marketers opt in pages, or similar people or if you can find back to the first place where you opted in for a book or webinar or podcast or whatever they may be. There is no there is typically no menu or navigation bar on that because the purpose and the goal of the person who has driven you there is just to get you focused on receiving that free book, or receiving that free recording, or going to that webinar, because that’s all they want you to do.
Benay: [00:13:46] Okay So yeah it makes sense and I think your opt in page is actually a really good example and we’ll link to that in the show notes for this podcast so listeners you can check out Carries Opt In page and that’ll be a really good example I think of what she’s talking about too. Okay so let’s go back, so we started talking about the client attraction system and it looks, we understand the purpose is that you’re actually getting rid of the tire kickers and really honing in on the people who are ready to actually become they’re more likely to become a paying customer. So we’ve set the stage there. We know that you have this what you called, your power book your 10 to 20-page awesome thing that helps people decide whether or not they want to take that further step with working with you as a coach or not. They get it through this opt in page so that you’re on their list. Now I’m just wondering now we’ve kind of started with this opt in page. Are there steps marketing steps before that are part of the system that lead you into this marketing page and then the Opt In page and then what happens after they’re in.
Carrie: [00:14:48] Yeah Yeah. Okay so basically this is there’s two points of this so one is you know we talked very briefly about the actual database right. So inside of a database, for instance, when you capture someone’s information. Typically, through the client interaction system you do a follow up of anywhere between four and six weeks to get these people to come right in and make some sort of a buying decision. Right? So generally speaking there’s three parts of the client attraction system. One is what you see on the web which is your opt in page and you’re, what I call your next step page, which is basically telling them what to do now that they’ve got the book, which is to come and have a sales conversation with you or to buy something from you, right? So that’s a very key point here. The second part is, you know, following up with the people who haven’t made a buying decision which is what happens between four and six weeks after they have given you their contact information. And then the third part which is the key part is being able to consistently generate your ideal client leads to that first free give away opt in page. So there’s three key pieces. The beautiful thing is once you have a client attraction system, you can turn it on and off. Right, so just before we were talking, I said I had to turn mine off because I had too many clients. So the beautiful thing about having a client attraction system, is if you say okay right I want to get more people who are you know male, they work in an accounting business and they all have thyroid problems. Well we can literally go find where the males that are between the ages of 45 or 50 that run accounting firms that have thyroid problems and only generate those specific people to this client attraction system. And then the system works for you to make them come and have a sales conversation or to have them come and but from you. Right. So those are the three key points of it: it’s the actual opt in page. It’s the follow up to take, you know, them through a continual process. Some people will come right in on the next step page. I call them the Eagles, they’ll jump right in and they’ll decide to make a buying decision today. And then you still love and you love on them as they call it for the next four to six weeks for the ones who haven’t been able to make decisions to remind them who you are why they should do business with you. And then you can add as much traffic as you want to ideally the right kinds of clients. So that it’s a very good you know good investment of time energy or money if you can pay for the advertising and then you can turn it on and off. So does that make sense?
Benay: [00:17:43] It makes perfect sense. I mean I think the thing that’s so cool it’s something so simple it’s just these three steps, but I know I know from my own experience when you peel back the layers of actually the content that you put in each of these steps, like your opt in and then the follow up e-mail sequences you get if a buyer or a not buyer. There’s a lot of I guess love and attention to messaging that needs to go into that. Can you talk a little bit about that?
Carrie: [00:18:14] I mean everybody can go and set up a landing page. Everybody and, a lot of people that come in, I work with like they have spent years and so much time trying to get their messaging right. And this is the hardest part. Anybody can have an opt in page in fact everybody has an opt in page. Everybody has a website. Everybody has Facebook pages. Everybody’s got social media right? But the people who are the most attractive are the people that really step back and focus on, who is my ideal clients and what do they really want from me. More importantly, what is their biggest problem. What hurts them the most to make them want to come and make a decision today to do something right? And that’s the secret sauce right. A lot of people they said like the industry average right now the statistics are showing the average opt in rate on cold traffic right now is between 3 and 5 percent. That’s really bad right? So if you know that if you were to generate a hundred people to come to your web page with three to five people would actually opt in. That would be a really big disappointment especially when you’re talking about, you know, I have a this in 120,000 dollars a month on advertising. That’s a huge amount of money. Right? So for him if he’s going to spend that much money he’s better off spending it finding that exact profile clients, right? And for coaches man, like you know we pay a hundred bucks toward our advertising dollars we want to make sure we’re getting sales from that right. So the languaging is the most important part in knowing who your client is, is actually the more important part because it’s easy to communicate and convince when you’re clear on why people buy from you and who buys from you. Right? So it’s almost like taking a total step back because your language is actually very easy and it flows effortlessly to us when we actually pay attention to the people who spend money with us. So that is the most important part of the whole thing because you can have a thousand of these different pages but really focusing on that ideal clients, your language is the most important part. Did I answer your question?
Benay: [00:20:45] Yeah Yeah you did. So I know from experience and from all the coaches I have worked with to that you know picking that ideal client and actually even picking that problem that you solve, is such a challenge for so many coaches out there. And I think that the conflict that I often see maybe, I don’t know if you’ve had a similar experience or different, but is that coaches feel really stuck between like these top four things that people buy like you know, they invest in relationships, they invest in making more money. You know there’s a couple of other things that are like the top things that you know will make your business make money and make people buy from you. However, they are often in conflict with something else that they’re quite passionate about. It might be like a lower rung of it and they don’t want to be just another, I guess money making Coach Price or business coach. So it to be different and authentic but then also to have a problem that people invest in. Can you say anything on that?
Carrie: [00:21:48] Yeah Look I actually 100 percent agree with you. I think the biggest problem I find with coaches, and speakers, and consultants like I could go on and on and on and on and on about this is they’d want to be too general and they’re afraid to niche and their afraid to be specific in their language. But it’s the specificity that actually and I don’t know if that’s a word but you say it is right now. I like that that makes people go bananas. My opt in rates right on my pages like I said industry average and you go please go check my stats because I could be wrong or we could be a month down the road and everything changes. But the industry averages were getting on our Opt In pages or starting at 27 percent right? which is amazing. That’s humungous. In fact, the other day I did we did a big campaign to I have a client who is in Perth right which is tiny in Western Australia to all over Europe to the database of 16000 of your ideal clients all over Europe. And we had 130 people hit the page and we had 67 people opt in. But that was pretty amazing. But the thing was it was really niched, niched down and it wasn’t talking about money. In fact, the whole thing didn’t even say one thing about money. It just talked to what her clients wanted more, what they needed more of, and we really paid attention to that pain point and surprisingly it had nothing to do with money. It had everything to do with time, how they felt about their time, and it had everything to do with what keeps them up at night. You know so if you wanted to ask yourself three quick, three key questions bring yourself all the way back to, and this what I do it every single coin I work with, bring yourself back to what are the three things that you hear over and over and over and over and over again on the very first conversation you have with someone. the very first one and that’s generally the right language. That’s generally what should be all over your opt in page. That’s what’s going to convince someone to make a decision and it’s not what everybody else is doing. In fact, the biggest mistake I made in 2014 was I hired a consultant that I had worked really closely for a speaker who was doing twenty million dollars a year in his business. And he had this big list and you know his language was very different to my language and I was going after the general market vs. the specific market right? I spent over forty-five thousand dollars on Facebook advertising and I got a forty-nine dollars sale. Now I wanted to kill myself and we spent a whole year, I don’t mean that literally. I wanted to cut his foot off. Right. I was so upset about the results and it literally took me stepping back and I took you know three months and I just said, “right- who is buying from me, who did buy from me, what do they really want from me, and what is it about me that they need the most.” And I went all the way back to that very first conversation that I had with my biggest paying clients and I found it. And then I changed all my language, literally the whole opt in and page was just about that one thing. And I spent 4800 dollars the next year, four thousand eight hundred dollars, you a little more than 10 percent on Facebook advertising and it showed a quarter of a million dollar return just on that one campaign. Because I was that specific. So it is really about niching down. Don’t worry about the money. Don’t worry about anything that everybody else says. Worry about what works for you and pay attention to what people are saying to you. And that’s how you get the right language.
Benay: [00:25:56] I love that messaging. So when you when you do go and do this data mining of what your clients are saying to you do you just do it from memory, do you do a survey, do you actually interview people, what’s your technique?
Carrie: [00:26:08] That’s a really good question. I have but I just ask a lot of questions. Right. So I think this is the biggest thing. How you ask the questions? One of the worst things I found, believe it or not to do, is to ask your current clients who’ve been working with you for a little while these questions. And the reason is because they’re going to give you the answers that have come to them now vs. being in that moment from before. I think one of the best things to do and I hopefully you know you know people have access to be able to do this but you can do it pretty simply. I mean you could host a little MeetUp group if you wanted around your topic and then at the end you could ask people to come and have a strategy session or something with you, or find out what their problems are. But you’re better off targeting your people who are actually interested in what you’re doing and getting them right at the beginning. So if you’re really totally and completely out of touch with what people, or why people buy from you, or what’s going to actually make them take out their check book or their credit card or do a bank deposit or whatever it is, you’ve really got to catch them right in the beginning. So you go to the people who haven’t spent money yet and you really listen. So whether that’s doing strategy sessions. Whether that’s, you know, getting them in a Q&A group with you, you know whatever it is, you just sit down and let them talk. I remember one of the things I did is I did a little tiny group and I just talked about who I was, what I was about, what I was going to be talking about. Just generally speaking right. With my expertise I leveraged a lot of my background and expertise and I had a roomful of speakers literally. And I was like oh god really speakers, didn’t really think speakers would be attracted me. I’ve already done that. Right. And then literally I let them talk. So I had two-hour little group, and it was literally you know we had eight to 10 people in the room, and let them talk the whole time. This is what most people don’t do. So literally we went for I think an hour and a half to two hours and an hour and a half to an hour and 45 minutes of the time they stood up and they talked about what they wanted, why they wanted it, and when they wanted it by. And from that I got all my language and I made money.
Benay: [00:28:44] So How did you entice those people into the room. Probably a lot of people are like well it sounds like you know gold, but how do you get those 10 bodies to be present and what was the incentive, or…?
Carrie: [00:28:58] Well I just talk you know in this my, again I’m going to probably go against all the traditional stuff right, but…
Benay: [00:29:03] I Like that.
Carrie: [00:29:06] I find I find paying more attention slowing down is what I call it, being human. Just be real. Stop trying to be anybody else it doesn’t work. You know trying to use all those different consulting strategies that makes you more successful 20 million dollars a year coach was using it didn’t work for me because nobody knew who I was then. You know like if they don’t know who you are then just be real. So like if you were to do a little, you know if you were to do a little MeetUp group, for instance. You can sort of I don’t know and for coaches sometimes it’s the best. If you were to do a little MeetUp group in your local area and you tell them a little bit about you and what you know what’s what you can do for them. So let’s say you’re a naturopath. Right. And as a naturopath, you want to help more people, you know you might specifically find that you enjoy and are most passionate about helping people with adrenal adrenal fatigue. Right. Well then you talk about the fact that at your first MeetUp you talk about you know adrenal fatigue and you can set up MeetUp groups and MeetUp has a huge list of different people, Eventbrite has a huge list of different people. So when you actually post a little event, events are fantastic because you get in front of a group so you get social proofed around the room, it’s not just you talking to one person. And you get outside influence beyond you because you put it together and you can go do it somewhere free so it’s low cost but MeetUp know I think it’s like 60 bucks or 20 bucks a month or something to get a MeetUp group set up, it’s really inexpensive. It’s a really good way to market test and generally if you end up with one client it pays for itself and then some. Or Eventbrite is another really good one if you like to do events. And if you want to work a little bit harder and you want to try and do all this online, you can spend weeks or months inside of Facebook groups or linked groups in the freebie stuff to try and find those people but you have stronger influence when you hold your own little mini event. And thirdly when I look back on how almost even Laurel, you know who she is that, she is who I started with, she started with MeetUp groups. Lisa Sasevich started with MeetUp groups. Mike Koenig I mean. I mean some of the big Jake Levinson started with little bitty groups. There weren’t MeetUps back then, but there were universities and they started by just getting in front of people and asking these questions and seeing what their response was. But they leveraged their experience and who they were and they focused on what they enjoyed to get people to come. So Laurel focused on the fact that she was really good, back then in the 90s she was good at taxes. Right. So like she would talk about her experience you know minimizing tax and that, you know, what she had done with Robert Kiyosaki and she used her experience before anybody knew who she was to entice people to want to come and meet her. So right now if you’ve been working through brain nukes the coaching space and you’ve been a CFO, or a director of sales, or you’ve been working in the pharmaceutical industry, you know chemically engineering how to put together a you know a x y molecule with you know you know a gold molecule and you’ve made this amazing thing. Well leverage the fact that you know you’ve got something specific that people who might also be engineers are very interested in. So talk about a little bit of your experience and what you want to do for people and then generally you’ll have, even if it’s only five people, a great little group to talk back to you and tell you and give you feedback and you’re going to see who’s attracted to you right off the bat just by talking about who you are and what you’ve done in your life.
Benay: [00:33:04] You know I love what you’re saying Carrie because one thing that I also find with coaches, is a very common thing is they’ve had this you know this career, sometimes a very professional and extraordinary career but they get really sick or burnt out of it. They discover life coaching or you know they’re new techniques. And they’re like want to just forget that whole career and just focus you know on becoming an NLP coach you know, and help people quit smoking, and then they like totally forget or don’t leverage this expertise that they’ve got you like 20 years of you know. and I see that as a very common problem. So what you’re seeing here really pulls that into the forefront and helps to kind of kick start.
Carrie: [00:33:48] For sure. And you’re going to find and you probably find this to Benay, like if you look at the people who are attracted to you, generally there is something unique about you that makes you, that is what people buy from. You know I grew up with an accountant as a father and when I went to university I went to get an accounting degree. And last year I had to go in and looking at my clients, almost all of them had some sort of certificate in accounting. And so that’s really weird. What happened was, you know, it was like you know a new level of you know of client attraction. You know go after the clients with accounting degrees like a whole other machine. Right. But I didn’t even pay attention to it, but the thing was, I guess what it whatever it was about the way I was communicating is what connected them to me. And like a lot of, I see this, like what you were saying about the NLP coaches, oh my gosh they’re just, they, there’s a huge amount of people who do quit smoking in NLP. but if you use your uniqueness like engineers attract engineers, you know like I had a railway engineer who literally gets called in like once a month to go and fix fairway. But the people who are attracted to him that wanted to do NLP with him were the engineers, were the blue collar people. And is there really a problem if you start working with people who are like you? Do You really have to have them all? There’s a lot of people in the world, right?
Benay: [00:35:23] Exactly.
Carrie: [00:35:23] So I think this is what for whatever reason, there’s, just that nobodies is hearing this. But if you actually pay attention and you look around a room, if you go in you’ve got to go to someone’s specific room or if you know you look at you know any of the different mega people potentially there are often the kind of people who are in the back, that are booking in for the strategy sessions or pulling out their credit cards. There is a common denominator in those people and the person in the room and Laurels spent hundreds of thousands of dollars, and I my her so I worked with her for a long time and I watched the whole process and literally Laurel would, she spent hundreds of thousands of dollars getting clear on three specific people that would buy from her and then she figured out where the highest volume of those people were and spent most of her time in those areas. There is something to being really clear about what’s authentic to you, what’s special to you, and then focusing on communicating with those people who are going to be just like you. Generally,
Benay: [00:36:34] Yeah there’s a there’s so much that we could keep going for ever and I think we’ve actually already gone over; I’m just so wrapped up in everything you’re saying.
Carrie: [00:36:45] Sorry.
Benay: [00:36:46] No! I loved every single minute of it. I just want to do a little bit of a recap because you’ve covered so much material here. So the client attraction system is really a simple three step process. It’s got an opt in page. It’s got a follow up, I guess, program or sequence of four to six weeks and then it’s got a way to consistently generate new people into that Opt In page. That’s the three parts.
Carrie: [00:37:16] Correct. You’ve got it…The Ideal people, the right people.
Benay: [00:37:19] The ideal people, so then we spent a lot of time talking about ideal clients and how to be able to basically hone your messaging and I love that idea of just getting a simple MeetUp group together. And the reason I really love that is because that is really accessible and possible, I know for all of the people listening to the show. They can easily pull that together and make that happen. And then the idea from that MeetUp group is basically it’s your focus group and they’re going to give you all the words to use in your marketing material.
Carrie: [00:37:50] You’ve got it.
Benay: [00:37:51] That’s just awesome. I love how you’ve made it so simple and so doable. Anybody can do this. Okay, is there any parting message or tip that you’d like to give to my audience as something they could do maybe in the next week or something to get this ball rolling for them.
Carrie: [00:38:10] Yeah I think the biggest thing is if you have had you know even if it’s 10 clients you know maybe ask them if they know somebody that would benefit from what you do. So there are two ways to get started right now without having to do anything online. Ask the clients that have paid you money, if they know somebody who could use your help and then go and do a strategy session with them. Whether they buy or not You get to hear what they have to say. Or go and do an Eventbrite group or do a MeetUp group and take some sort of action to actually get in front of you know at least a handful of the right people who are attracted to you and really listen. Stop talking so much. Listen.
Benay: [00:38:58] Such good advice. everybody will tell you the answers. Before I got into coaching I was actually an interface usability specialist so I would watch people use systems and I would basically see where they were falling apart and where the system needed to be to be fixed. But they give, you’re listening, they give you all the answers.
Carrie: [00:39:21] That’s right.
Benay: [00:39:22] Okay Carrie thank you so much for being on the show. If anybody wants to grab a copy of your book where you actually outline this stuff, your power book. I know there is a place where they can get it. What is that URL?
Benay: [00:39:41] Thank you. OK and I hope everybody will go out and get that now that it’s turned its back on.
Carrie: [00:39:47] Yes Its back on.