Next Generation
Product Development
(for Coaches)

Next Generation
Product Development
(for Coaches)

Next Generation Product Development (for Coaches)

Why Next Gen?

Take the fear and overwhelm out of creating your own coaching products and selling them online.

Get the training and community you need to finally become an online coach entrepreneur.

With Next Gen you will…

  • Officially claim your coaching sweet spot and become the go-to coach for your niche.
  • Leverage your time with new, innovative products.
  • Create a freebie to generate leads from your website.
  • Design a coaching workbook and online course to leverage your time and generate passive income.
  • Enhance your website with clear messaging, a free give-away, an email list and a shopping cart.
  • Have a community of other online coach entrepreneurs on your team.

If you’re just starting down the online coaching path, I guarantee, after Next Gen, you will be light years ahead of where you are now.

Bev-WorkbookTangible results.

This is the first coaching program that has brought me tangible results

I loved the mentoring and feedback elements. This added tremendous value to Benay’s overall program.

I’m glad I trusted my gut instincts and signed up!!

Beverley Anderson

Business Coach, Business Boost Expert

my-ideal-by-tracy-lilleyCertain of my niche and passive income.

Before I started this program I was stuck and overwhelmed with so many ideas but very little action. I was telling myself that I needed start working these ideas but didn’t know where to start!

In just the first month of Benay’s program, I clarified my business values and created a compelling vision to keep me motivated. I have not only identified with great certainty, my niche, I have also created an amazing outline for a six month program.

I am feeling ‘unstuck’ and well resourced to tap into my creative flow with a number of other passive products in the pipeline.

A huge thanks to Benay for taking the time to outline a simple, practical and incredibly ‘doable’ program that gives you the ‘kick’ you need to get the results you want to see!

One year later…

Benay, I wanted to acknowledge how much your Nex Gen program impacted the course of my practice and business.

The eBook I wrote in the Next Gen has become the source of online income [LOVE getting those Paypal emails!], even more satisfying than the revenue is the knowledge that I am in my sweet spot, impacting women and adding value through my coaching content, resources and programs.

Sitting here this morning feeling very, very grateful that you said ‘yes’ and challenged me to say ‘yes’ too. Thank you.

Tracy Lilley

Eternal Purpose Coach, TracyLilley.com

Phuket-Thailand

What Makes Next Gen Different?

Next Gen is for coaches who want to understand how online business works – specifically for a coaching business.

What Makes Next Gen Different?

Next Gen is for coaches who want to understand how online business works – specifically for a coaching business.

puzzleThere are plenty of courses that teach you how to choose your ideal coaching niche, or how to create an online course, or how to get traffic to your website, or how to create a sales funnel.

BUT none of them show you how ALL the pieces simply and neatly fit together specifically for a coaching business.

Next Gen is an amazing springboard for coaches ready to start their online empire.

Simon-WBCommit yourself to this course 100%.

As an experienced coach who’s written and published 3 books for my specialist niche of Hair & Beauty salon owners, I have been aware of the potential of product creation for some time and even dabbled at various projects but nothing came together until I took the plunge and joined Benay’s Next Generation Product Development Course.

It turned out that the combination of tools, templates, training videos and ‘One to One’ coaching Benay provides turned out to be exactly what I needed and I now have a complete suite of products all mapped out, with a robust marketing plan to back them up and my first workbook and course due to launch in about three weeks time.

If you’re a coach who knows deep down inside that creating products is the next step for you then trust Benay and commit yourself to this course 100%. You’ll be glad you did.

Simon Lotinga

Hair & Beauty Salon Coach, SimonLotingaConsulting.com

What You Can Expect

Next Gen is similar to doing two semesters at university except instead of theory, you create outputs for a real business.

Next Gen is a commitment to working ON your business.

Clock_dreamstimefree_80931
I’ve got it all mapped out and show you the way – one step at a time.

You have clear, achievable goals each week so, you make steady progress. All you need to do is trust the process and put in the hours, each week.

Provided you do all the work assigned, you will easily achieve the outcomes for your business that you have invested in.

When you look back after doing the work, you will be blown away at how much progress you have made!

Benidorm-Spain

Let me break things down for you.

When you take the Next Gen Course, you can expect…

Next Gen Welcome videoOnce You Sign Up – Day 1

The instant you sign up for the Next Gen Course, you will be welcomed into the fold with a lovely video from me.

You’ll be directed to all the important admin stuff you need to know about to smoothly flow through the course while we are working together.

Then, you can get started straight away on your business foundations. For this I have written a 168 page workbook for you. The workbook helps you strengthen your current business foundations (particularly around identifying your coaching sweet spot) so that you are 100% ready to move into product development.

We’ll specifically be looking at:

  • Essential self-management practices
  • Values
  • Beliefs
  • Business lifestyle vision
  • Your coaching sweet spot

Private Members Facebook Groupfacebook-logo-glossy

Within your first 48 hours, you’ll be added into our private members Facebook group. This is an active community of online coach entrepreneurs that post daily and share invaluable resources. Here you can, make like-minded friends, find accountability buddies, learn, share, celebrate and grow.

Your course fees give you lifetime access to this group.

facebook logo

Private Members Facebook Group

Within your first 48 hours, you’ll be added into our private members Facebook group. This is an active community of online coach entrepreneurs that post daily and share invaluable resources. Here you can, make like-minded friends, find accountability buddies, learn, share, celebrate and grow.

Your course fees give you lifetime access to this group.

Next Gen Bundle-redTraining Materials

You get instant access to all of our training videos. These range from product development techniques, to technical tutorials, to marketing concepts.

Each lesson comes with audio tracks, downloadable exercises and/or templates so you never have to start with a blank page. You’ll have a kick-start every time!

You also get the Next Gen Planning Tool which lists all of the activities you need to do to complete the course. You’ll always know what’s next so you can plan your time and check off jobs as you get them done.

And of course you get ongoing support and accountability in the private members Facebook group.

Total Online Delivery

Practice using the technologies your future students and clients will be using. Model all the bits you love and know your clients will love too.

I’ll be using the following technologies to deliver the program content:

  • Life Coach Office for instant access to all Course materials (you get to experience LCO from the client’s perspective)
  • Private members Facebook group for posting questions and interacting with me, other students and Next Gen Alumni on a daily basis
  • Skype or Zoom for one-on-one meetings (Only for VIP Students – this is an upgrade option after registration)

Lifetime Access

You get lifetime access to course material and our private Facebook group.

A note on the meaning of “lifetime”. As long as I’m online, doing this work, that I LOVE, you get access.

Simlangsdalen-Sweden

The Next Gen Curriculum

MODULE 1: Pre-Learning

Find Your Coaching Sweet SpotUpon sign up you will receive your Next Gen Pre-learning Workbook. The workbook contains a treasure trove of material and exercises that are essential to establishing strong foundations for your coaching business.

 With the workbook you will:

  • Get 100% clear on what matters most for you to be happy and fulfilled by your business (now and well into the future)
  • Define your perfect coaching niche
  • Create a clear and memorable elevator pitch
  • Interview some real customers about your business
  • Learn all about the 4 product levels you need in your coaching business to generate passive income and stay committed and energized about your coaching business

MODULE 2: Your Signature Coaching Program

blueprint

Once you’ve completed your pre-learning you will be ready to choose your coaching scope and create your Signature Coaching Program. This will become the foundation for your coaching products.

We’ll start by eliciting your coaching processes from your unique combination of experiences and expertise. This will set the scope of your coaching product suite and get you totally focused on what kind of coach you are and who you help.

MODULE 3: Website

UCS-Homepage-2017Now that we’ve nailed down your coaching sweet spot and ideal client let’s get you online.

We’ll tweak your existing website to align with the findings from the pre-learning and incorporate your new signature coaching program. We’ll focus on improving/aligning the content you must have on a coach website.

This means that as your products get created you have everything in place and ready to go to add your products on as each one is completed. You get instant reward for all of your hard work!

If you don’t have a website yet, it’s OK. You’ll get access to extra tutorials to help you and your team get going on the right track. Do it right the first time!

MODULE 4: Product Creation

The Coaching Tools Triple PackDuring this section of the program you will develop your new coaching product line including:

  • Freebie (to gain email subscribers)
  • Coaching Workbook (simplified version of an ebook) to sell on your website
  • Course materials you can run as a face-to-face training or an online course

Coaching Workbook
I provide video lessons plus fill in the blank, step-by-step templates to get you up and running ASAP. I’m my course, there is no such thing as staring at blank page. You have a solid framework in place from the get-go including; the cover, copyright info, table of contents, headings and instructions on what to write where. I make it easy for you to package your unique coaching voice and message into your products.

Freebie (lead-generation tool)
Once your Workbook is done, you’ll brainstorm concept ideas for the best Freebie/Giveaway to gain email subscribers and support and promote your new product line. This Freebie is an essential component to building your email subscriber base and ultimately, when your email list is big enough, to print money for your coaching business!

We’ll talk about auto responders and broadcasts and which email marketing systems to use – the works! It will all be covered in a way that is friendly, accessible and totally possible to do for your coaching business.

Online Course
Next we re-purpose your first product into a Course (which you can present live, run online, or both).

dreamstime_xs_28228713MODULE 5: Marketing and Wrap-up

Finally, we wrap up the program by looking at Marketing. In this part of the program my main aim is to give you the basics you need to get you started.

You’ll develop a simple marketing plan, including a product release schedule (template provided). I work with you to plan your marketing activities for the next 6 months so you have your next steps all mapped out.

That way, after the course is finished, you will be able to comfortably and confidently explore further the channels that are the best fit for you and your coaching business.

What Happens When You Take Next Gen?

This course transforms how you think about your coaching business forever.

Join me for Next Generation Product Development (for Coaches) and you’ll soon…
  • Feel more confident and clear about your coaching business than you have in a long time.
  • Have a digital workbook and online course for sale on your website and to add into your other coaching offers.
  • Know how to attract traffic to your website and get practice doing it.
  • Understand what to do with prospects once they are on your email list and why they are the life blood of any successful online business.
  • Become the online strategist in your business.
  • The foundational knowledge you gain in the Next Gen Course will stay with you forever and help you be the leader and decision maker you need to be.
  • Broaden your understanding of what it takes to make it online.
  • Take MASSIVE action and propel yourself forward on your products…finally!!!

The clarity, focus and progress you get from Next Gen opens up possibilities for your life and business that you can’t even see yet – because you’ve got to do the work first.

Get Started Today

Just $298

*If you are already using Life Coach Office for your coaching business, please register for Next Gen with a different email address.

Janette-WorkbookExtremely useful and inspirational.

I can highly recommend Benay’s Next Gen program!

When I started the program, I was plugging along with projects here and there and marketing here and there. I had a vision for my business that I was moving toward, but it felt haphazard. I was also missing some foundational elements.

Through this program with Benay’s materials, expertise & coaching, I have a lot more clarity, direction, products & systems in place to continue to move forward. It feels very exciting!

While Benay leads you through the program & projects with encouragement and a good amount of structure, she also greatly encourages you to listen to yourself & trust yourself – a tool that we all need if we are to succeed in building the business we are meant to have. This trust in myself is invaluable as it allows me to know that I can continue developing products & programs now that I have a system to follow & am listening to my inner wisdom.

I have invested in other business building programs, but for me Benay’s program stands out high above them. Benay is an excellent role model of someone who has built her business according to the lifestyle she wants to have, instead of trying to fit a life into a business. Her coaching, expertise & thorough feedback have been extremely useful & inspirational – key elements of any business investment in my opinion!

Janette Valentino

Artfulness Coach, Valentino Coaching

mo_workbookIt’s the best business decision I’ve made in a long time.

As a very busy therapist and coach I realised a couple of years ago that I needed to create products to leverage my time and help me to make money while I sleep. However, knowing it and doing it are two very different things.

To be honest, I had no idea how to get started. I’d still be procrastinating now if it wasn’t for Benay and the Next Generation Product Development Course. The course requires focus and commitment but Benay is with you all the way with advice, support and encouragement. She keeps you accountable and on track to reach your goals throughout the journey.

I’m so glad I signed up. It’s the best business decision I’ve made in a long time.”

Mo Perkins MEd, MA, MBACP

Psychotherapist and Coach, Mosaic Counselling & Coaching Ltd

Have Questions? We Have Answers.

Frequently Asked Questions

Have Questions?

We Have Answers.

Frequently Asked Questions

If I’m not exactly a life coach, is this course still for me?

Next Gen has worked for life coaches, business coaches, creativity coaches, Christian coaches, writing coaches, wellness coaches, sales coaches, child therapists, career coaches and more!

If you have something to teach to others, you want to sell it online but you feel overwhelmed and are not sure where to start, Next Gen will provide an excellent foundation for you. After doing the exercises, you will be light years ahead of where you are now.

I don't have a niche yet - can I do the Next Gen Course?

It’s perfectly OK to not have a niche yet when you join the Next Gen Course. The pre-learning phase helps you come up with a list of the best niche options for you. So that by the time you start Module 2, you are able to choose an ideal client and a problem that you will solve with your products.

From experience it’s better to start becoming an expert than to stay stuck. And the work you do in Next Gen will move you forward, closer to your calling no matter what. Plus, you learn a process that you can re-use for as many future businesses as you like.

Will I be certified?
There is no formal certification from the Next Gen Course – just massive outcomes!
What’s the schedule for the course? Can I take it at my own pace?

I will give you bite sized steps that can be done each week. However, this is only a guide.

You get all of the course content up front so you can do the work at any time that suits your schedule.

With life time access to the material you can work through the lessons as quickly or slowly as you need to, to meet your optimal business lifestyle.

About how much time commitment is required weekly or perhaps over th entire course?

When I run this course on a fixed schedule (which consists of completing the pre-learining workbook of 168 pages + 21 weeks of weekly activities) I recommend at lest 5 hours a week to do the work. You’ll find that some weeks you may need more and some weeks you may need less. The time you need also really depends on a few things like, your experience, the length of your products and your general approach to working productively.

I’m confident that any coach who can commit 5 hours a week will get extraordinary results from Next Gen within 5 months (not to mention the additional 6-months worth of Bonus materials in the Next Gen alumni pack!).

However, Next Gen Online is not on a fixed schedule. So you can tackle the lessons in your own time.

To help you plan out how long it is likely to take you, grab your diary and map out:

  1. Time to complete a 168 page workbook (past students took anywhere from 5-20 hours for this – it really depends where you are up to with knowing yourself and your niche). 
  2. Once that is done map out 105 hours (21 lessons x 5 hours each). This will get you very close to a realistic time frame on how long this course will take you to complete.

I hope that my answer is helpful and not to scary.

The truth is, it takes real work to move forward and position yourself as an expert. That’s all there is to it.

From all the coaches I’ve already guided through Next Gen, I assure you that if you can summon the discipline to work through the material, and stay focused on the results you are investing in you will have them and more by the time you are finished.

What can I expect from the training?
  • You start the pre-learning work immediately following your registration. You can do the work over a weekend or you can spread it out and do a few hours a week for about a month.
  • Once you have completed the pre-learning work you are ready to move onto Modules 2-5.
  • Modules 2-5 have been divided into 21-weeks of training where each week builds upon previous work.
  • Each week you get an mp3 (audio file) from me with your goals for the week. All goals are also summarized in the Next Gen Planning Tool that you get on day 1.
  • You get group connection, feedback and support (anytime) through our private Facebook page.
  • You get lifetime access to the course materials so you can work at the pace that best suits your needs.
Is there a payment plan?
There is no payment plan for this course.
What is your refund policy?
We offer a full 30-day no-questions-asked money back guarantee. Simply send us a request here. Should you have any questions about this policy, please contact us before proceeding with your order.
Do you offer one-on one mentoring?
One-on-One Coaching is for VIP Students only which is a special upgrade offer once you register. These students get one-on-one support from Benay.
VIP spots are limited and they are on a first come first serve basis.

I will help you…

  • Create a productive weekly routine
  • Continually test, massage, and validate your niche
  • Stay in alignment with your coaching business foundations
  • Elicit and finesse your coaching processes
  • Review your products
  • Resolve any teething issues you might have getting online
  • Provide tailored software tutorials if needed (most common include MS Word, PPT, WordPress and Aweber)
  • Finalize your marketing plan and initiate cost effective marketing activities
  • Identify high-level priorities for the 6 months following the Next Gen Program
  • Through ongoing support and encouragement – I know that with the right steps and enough effort, you can make your dream coaching business a reality

For more information and pricing on the VIP upgrade, please contact us.

I have more questions!
No problem. If you have any additional questions, please submit them here.
Brisbane-Australia

And Now, for a Recap

You will love this program if…

  • You feel that it’s finally time to take your coaching business to the next level by creating your own coaching products.
  • You believe you can do it and have reserved the time to make it happen.

When you take the Next Gen Course you’ll get:

  • A 160-page pre-learning pack to ensure that you have the right foundations in place for a lasting coaching business.
  • Instant access to all lessons and exercises.
  • Lifetime access to video lessons and exercises.
  • Life-time access to our private Facebook group exclusively for online coach entrepreneurs.
  • Special Bonuses (see below).

And Now, for a Recap

You will love this program if…

  • You feel that it’s finally time to take your coaching business to the next level by creating your own coaching products.
  • You believe you can do it and have reserved the time to make it happen.

When you take the Next Gen Course you’ll get:

  • A 160-page pre-learning pack to ensure that you have the right foundations in place for a lasting coaching business.
  • Instant access to all lessons and exercises.
  • Lifetime access to video lessons and exercises.
  • Life-time access to our private Facebook group exclusively for online coach entrepreneurs.
  • Special Bonuses (see below).

And now for your special bonuses…

BONUS 1: Next Gen Alumni 6-month Follow-up
(VALUE $299)

Six months of advanced material designed specifically for Next Gen Alumni.

Your chance to fine tune your work.

Get short weekly audio files and activities that help you continue to develop and nurture the essential behaviors of the successful online coach entrepreneur.

With this bonus and the main Next Gen course material you’ll have your training for the next 12 months all mapped out!

BONUS 2: No Website, No Problem – Website Tutorialsyour-website
(VALUE $199)

Eleven video tutorials to get your website started on the right foot.

You get:

  • Tips on planning your site including which technology you need and a planning questionnaire
  • Tutorials on setting up hosting, installing WordPress, installing themes, using WordPress, setting up your email list, selling products online, setting your courses and more.

guarantee30-day Money Back Guarantee

We offer a full 30-day no-questions-asked money back guarantee. Simply send us a request here. Should you have any questions about this policy, please contact us before proceeding with your order.

Leslie Dougherty-Leadership-3DDo it now.

I can’t say enough about Next Generation Product Development Program (for Coaches) – except, ‘Do It Now!’

Benay takes you from identifying your core beliefs and principles to becoming a professional online presence as a coach over a six-month period that when I look back, I know I could never have gotten off the ground without her. I believe The Next Generation Program is absolutely essential to get your coaching business up and running in a solid, professional and business-like manner.

Benay’s expertise guides you through those challenges in business development, she knows how to draw out the best of our expertise and get it out there for our potential clients. The accountability portion of the program is awesome.

I would not hesitate at all to recommend that enrolling in The Next Generation Program is crucial in the development and launching of your coaching business.

Leslie Dougherty

Executive Coach, Leadership In Life

Anyes-WorkbookGained the clarity I needed.

“I have really enjoyed working with Benay. Her program is very well structured and I have loved the 1:1 sessions with her. She is very talented when it comes to accountability and making sure you are moving forward. NGPD has helped me gain the clarity I needed given I was repositioning my business. I now have a clearly defined ideal client, a clear offer and pricing structure and a website reflecting all of that. Thank you so much Benay!”

AnYes van Rhijn

Life and Business Success Mentor, AnYesvanRhijn.com

andrea-3-d-bookcover-nobkgndI can’t believe the progress I have made.

“Six months ago I was puddling along with my business. Since working with Benay, I’ve clarified who I want to work with and why, developed my signature program, worked on my website and run a successful retreat (a key part of my signature program). I have a sense of possibility and promise in a very clear way.

Benay’s coaching, in partnership with her audio and video teaching, gave a structure and a challenge to these six months and I can’t believe the progress I have made. Thank you.”

Andrea Dean

Catholic Leader and Coach, AndreaDean.com.au

Get Started Today

Just $298

*If you are already using Life Coach Office for your coaching business, please register for Next Gen with a different email address.

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